Rendered at 18:42:09 GMT+0000 (Coordinated Universal Time) with Cloudflare Workers.
GaryBluto 2 days ago [-]
It's saddening to me how the all the Mac OS X icons have slowly lost their definition and uniqueness over the years - this twee figurine is just the cherry on the excrement sundae. It doesn't even have the smile crossing both sides.
ackyshake 2 days ago [-]
At least they remembered where the dark and light colors go this time around[1].
It also seems to forget that the Finder icon is supposed to be a person looking at a screen, the face being a combination of the two. This is more like a simplified Picasso.
2 days ago [-]
achierius 2 days ago [-]
I can understand your general point, but how can you argue that this in particular isn't unique/cute whatever?
GaryBluto 2 days ago [-]
> but how can you argue that this in particular isn't unique/cute whatever?
The perceived cuteness was partially what I was complaining about. It's just a bad approximation of the finder icon on a generic "chibi" body.
krackers 2 days ago [-]
>I do not think this is the last we’ve seen of Lil Finder Guy…
> Apple is planning to make visual design changes. It's not quite clear what that will entail, but for the upcoming table-top robot that's in the works, Apple has tested an animated version of Siri that looks similar to the Mac's Finder logo.
SpyCoder77 2 days ago [-]
Fingers crossed this is right!
LoganDark 12 hours ago [-]
I really hope Apple does not start anthropomorphizing even more of their interfaces. I don't want to talk to a simile of a human. I want to talk to the machine.
neom 2 days ago [-]
I learned about apples tiktok via this post and I must confess as an old person, in terms of brands reaching young people, I find the content pretty cool (usually I either don't understand it or think it's lame): https://www.tiktok.com/@apple
Waterluvian 2 days ago [-]
I think what makes them work (for me too!) is that they're not simply random for the sake of being random. They're a oddball but there's clearly a shared theme/style and they're well-executed.
I'm not sure I'm interested in anything they're selling, but after what felt like 15 years of "young California hipster", I think this style catches my attention at least somewhat.
krackers 2 days ago [-]
I remember reading somewhere that to target gen-z/alpha advertising shouldn't be direct or in your face but instead present things in an "organic" way that makes it seem cool, without the appearance of trying too hard to sell you something.
I guess the target audience they're going for is people who already have iPhones/iPads but would have bought a chromebook for school instead. This seems to be a reversal from their previous "what's a computer"-style ads that tried to sell iPads as the replacement for personal computing.
nxobject 1 days ago [-]
> I remember reading somewhere that to target gen-z/alpha advertising shouldn't be direct or in your face but instead present things in an "organic" way that makes it seem cool, without the appearance of trying too hard to sell you something.
On one hand, wasn't that the premise of the "iPod people" ads?
On the other thand... you're right to say that this is _very_ indirect. In an internet saturated with advertising, I guess there's nothing like just making entiretainment.
halapro 2 days ago [-]
To me this looks 100% like what you used to see on Tumblr. Just pure random art with a theme. The difference is that back then it used to be gifs.
gumby271 2 days ago [-]
Looks like Apple decided they need their own version of the Android mascot. Theirs is definitely a little more unsettling than the little droid guy though.
jcynix 2 days ago [-]
My first thought: a rather strange copy of the en.wikipedia.org/wiki/Pillsbury_Doughboy
Google's Android robot has a much better design, IMHO. And I remember the Amazon box version of https://en.wikipedia.org/wiki/Danbo_(character) and Arielle Nadel's photo stories "365 Days of Danbo" with it. Can't imagine that with the Apple Dough boy..
The shape of the bugdroid changed a couple of years ago - arms became asymmetric - narrow near the shoulder, widening at the hand, among other changes.
MBCook 2 days ago [-]
Give the response this has had in the Mac community I really hope they’re smart enough to release a little playset.
It would be great merch. I know that’s not really an Apple thing but make an exception.
Tim Cook loves grubbing money.
joshstrange 1 days ago [-]
> oh yeah, Apple started posting on TikTok and it’s unhinged
I had to see for myself and... yeah. 12 videos so far and only 1-2 make any sense at all.
al_borland 1 days ago [-]
It's like they told some interns to make a TikTok account that was the end of the direction or oversight.
paradox460 2 days ago [-]
Mr.Macintosh?
NetOpWibby 2 days ago [-]
Blank Check, what a wonderful premise.
dangus 2 days ago [-]
Finder guy doesn’t technically make sense without the mouth reaching the side profile face.
I.e., only one of the two faces has a mouth.
hrdwdmrbl 2 days ago [-]
Clicked the link hoping for something that might improve Spotlight :/
steve_adams_86 2 days ago [-]
Have you tried raycast? I haven't looked back in years.
hrdwdmrbl 1 days ago [-]
IIRC it still uses Spotlight indexing under the hood
steve_adams_86 20 hours ago [-]
Wow, you're right. I should have known that.
behnamoh 2 days ago [-]
Honestly, who cares about anything AI-related that Apple does? Their head of MLX team just quit after months of threatening to leave due to MLX not being Apple's priority. Their Siri is a joke even Samsung Bixby works better than that. They switch between AI providers (OpenAI → Google) like you can "just change the LLM bro", and their M-series hardware is held back by lack of quality software and compute despite people literally begging them to improve it.
I was looking forward to upgrade my M1 Pro to M5 Max (128GB) until Awni (MLX head) quit. The new team isn't that responsive on X, and bugs keep getting piled up like they don't care if MLX is actually used in practice. After 3 years they still don't have a decent MLX server. Wanna try Qwen3.5? You can't use mlx_server because Qwen is a VLM. For that you must use MLX-VLM but that is not official and has tons of bugs. Apple refuses to open-source ANE source code even to their own MLX team.
2 days ago [-]
borski 2 days ago [-]
> They switch between AI providers (OpenAI → Google) like you can "just change the LLM bro"
You can. They’re not the same, but you can absolutely “just switch the LLM, bro,” and most consumers would never notice a difference.
As for the rest: this is about the future, not the present. All of your comments about the present are thus not particularly relevant, imho.
behnamoh 2 days ago [-]
[flagged]
borski 2 days ago [-]
I have built plenty. Some of them even make me money.
I never said LLMs didn’t have their own quirks. You can mitigate for those quirks.
You can just switch the models.
It’s just not as simple as a one-line change. But that isn’t what we were talking about.
SpyCoder77 2 days ago [-]
Agreed. I have also built many LLM apps, and they aren't one line changes, but it is relatively simple to switch the model.
[1]: https://512pixels.net/2025/06/wwdc25-macos-tahoe-breaks-deca...
The perceived cuteness was partially what I was complaining about. It's just a bad approximation of the finder icon on a generic "chibi" body.
https://www.macrumors.com/guide/siri-chatbot/
> Apple is planning to make visual design changes. It's not quite clear what that will entail, but for the upcoming table-top robot that's in the works, Apple has tested an animated version of Siri that looks similar to the Mac's Finder logo.
I'm not sure I'm interested in anything they're selling, but after what felt like 15 years of "young California hipster", I think this style catches my attention at least somewhat.
I guess the target audience they're going for is people who already have iPhones/iPads but would have bought a chromebook for school instead. This seems to be a reversal from their previous "what's a computer"-style ads that tried to sell iPads as the replacement for personal computing.
On one hand, wasn't that the premise of the "iPod people" ads?
On the other thand... you're right to say that this is _very_ indirect. In an internet saturated with advertising, I guess there's nothing like just making entiretainment.
Google's Android robot has a much better design, IMHO. And I remember the Amazon box version of https://en.wikipedia.org/wiki/Danbo_(character) and Arielle Nadel's photo stories "365 Days of Danbo" with it. Can't imagine that with the Apple Dough boy..
The shape of the bugdroid changed a couple of years ago - arms became asymmetric - narrow near the shoulder, widening at the hand, among other changes.
It would be great merch. I know that’s not really an Apple thing but make an exception.
Tim Cook loves grubbing money.
I had to see for myself and... yeah. 12 videos so far and only 1-2 make any sense at all.
I.e., only one of the two faces has a mouth.
I was looking forward to upgrade my M1 Pro to M5 Max (128GB) until Awni (MLX head) quit. The new team isn't that responsive on X, and bugs keep getting piled up like they don't care if MLX is actually used in practice. After 3 years they still don't have a decent MLX server. Wanna try Qwen3.5? You can't use mlx_server because Qwen is a VLM. For that you must use MLX-VLM but that is not official and has tons of bugs. Apple refuses to open-source ANE source code even to their own MLX team.
You can. They’re not the same, but you can absolutely “just switch the LLM, bro,” and most consumers would never notice a difference.
As for the rest: this is about the future, not the present. All of your comments about the present are thus not particularly relevant, imho.
I never said LLMs didn’t have their own quirks. You can mitigate for those quirks.
You can just switch the models.
It’s just not as simple as a one-line change. But that isn’t what we were talking about.
Say hello to your new companion!
https://images.squarespace-cdn.com/content/v1/5e949a92e17d55...
https://www.fastcompany.com/90329525/amazon-peccy
https://explorepartsunknown.com/bhutan/photo-essay-bhutans-p...
https://techcrunch.com/2016/02/25/more-to-love-with-every-di...
As an aside, your link leads to an image/webp served with a .jpeg extension. WTF?